Content Marketing
Content marketing’s purpose is to attract and retain customers by consistently creating relevant and valuable content with the intention of changing or improving consumer behaviour. Every online marketer develops content marketing, or at least tries to. However, success depends on many factors and the proper course of action.
Randomly generated content without relevance and added value for the user will only cause you to miss your targets and disappoint your target group or will not even reach it. To avoid fatal errors and failures requires not only a well thought-out content marketing strategy but also willingness and resources in your enterprise. With my 10 tips I hope to provide you with a good foundation to win the content marketing battle.
1. Content instead of Advertising
Content marketing is not about direct advertising messages, but providing relevant information or entertaining content. You should therefore address potential customers indirectly through engaging content such as tips & tricks, expertise, and so on. A good example is the attractive tutorial videos published by technology companies to instruct their users.
2. Marketing Storytelling – Advertising with Stories
Stories create emotions, remain in our heads and build stronger relationships with customers and influencers. Digital storytelling is one of the most effective methods of making complex information understandable and spreading your message. The promotional effect happens indirectly, and the authenticity of your company or brand is respected.
3. Share Expertise
Positioning as an expert in the field of technical skills is very important. Through the transfer of know-how, your brand can meet the information and consultancy needs of your users and at the same time generate a lot of traffic. I would recommend concentrating on your core competences.
4. Communicate with People
Content marketing requires a different approach such as SEM (Search Engine Marketing) from modern marketing channels. Online you can communicate closely with your target group. Users have more than one need and want to be addressed accordingly. When finding a topic, it is a great advantage if you put yourself in the user’s position.
5. Offer Engagement for Viral Effects
Used selectively and measured carefully, you can strengthen your content marketing activities enormously by adding funny and entertaining content. Humorous content shares easily and can generate a very wide reach and thus strengthen awareness of your brand.
6. Seeding – share content actively
You must actively create and share your content in your network to achieve the necessary coverage. In particular, social networks such as Facebook and Twitter, press releases and news aggregators offer extensive opportunities for the distribution of your content. For interesting content (Link baits) there’s also the possibility that other sites and portals will refer to your content voluntarily.
7. Seeding – share content passively
Your fans share your content through the integration of social plug-ins. The attractiveness of your content and the correct placement of social media buttons help to create a word- of-mouth distribution.
8. Facilitate user-generated content by fans and followers
Involvement of your target group in your own content marketing efforts will not only strengthen your relationship with it, but will also provide user-generated, authentic content. Opinions, ideas or suggestions on specific topics by users are usually very well received and are shared accordingly.
9. SEO Content
For Search Engine Optimization (SEO), content is becoming increasingly important. Content marketing, however, is not intended to fill the product pages with relevant and unique content. The search for solutions to problems, issues or experience reports is increasing; therefore you must supply users with the necessary information. Better Google rankings are the result. Never write for the search engines, but for the reader – so don’t offer pure keyword texts.
10. Create resources – teams and tools
Content marketing has tremendous benefits, but also requires great effort and great willingness in you’r company. The most important requirement for employees is that they are trained as online editors, Social and SEO managers who take care of the creation, optimisation and distribution of content. Furthermore, the team needs the appropriate tools for analysis, monitoring and research. Capturing and processing current themes and opinions are essential for success. Subsequent success monitoring of created content also provides important insights to guide the strategic and conceptual direction of content marketing activities.
Conclusion
Blogging and Content Marketing are very powerful weapons in the struggle for daily attention. The enormous reach and brand positioning as experts in your field, in addition to SEO, offer great benefits for your company.
